- Our corporate identity is a visual
expression of who we are. A consistent, professional image
communicates that we are a consistent, professional firm.
- With this in mind, below please find
FIT’s refreshed corporate identity (CI) specifications, which
need to be applied in all instances.
b. Applications: what our CI must
be applied to:
- Our CI must be applied to all
documents, printed and electronic, internal and external, in order
to achieve a consistent, professional image.
c. Business description:
- FIT has often been incorrectly
described as a “software house”. Our official business
description is “Solution Providers to the Worldwide Insurance
d. Payoff line:
- The payoff line we will be adopting
is: “Developing solutions, and building businesses” as it
succinctly describes our business.
- Its essential that all proprietary FIT
work display the copyright symbol © (ALT+CTRL+C) as below:
© Financial Information Technology Ltd.
Correct method of writing FIT system and solution names on printed
- LIFEfit (italicised
- LIFEpac (italicised "pac")
- TASKfit (italicised
- e-surancetm (subscript
trademark - tm - symbol)
- FITasp (italicised
- FIT-s3 (italicised "s3")
Standard FIT fonts
i. Print media:
- FIT standard font: Times News Roman
- Body font size: generally 11points,
but at user’s discretion
- Header size: headers are written in
Garamond, generally 13 points, bold, character spacing 2 points,
small caps (as per the headings in this document)
- Rules and lines: dotted lines, ˝
points, as per lines used in this document
ii. Electronic media:
- In order to conform with the increasingly popular international
convention of using standard fonts in electronic media, FIT have
decided to use Verdana font in all electronic material.
- This applies to all emails, websites and browser-based interfaces
generated by FIT.
- Stylesheets (.css files) for electronic media have been prepared,
and are available from Ryan Ducie (Extension 102).
h. FIT logo:
- The FIT logo must appear at the top of
the page, right aligned (never centred).
- A white “exclusion zone” must
always surround the logo, i.e. the logo should never be flush with
the end of the page or text. Imagine a large white border
surrounding the logo.
- The FIT logo is a single entity, and
should not be cut up, i.e. The “FIT” should never be separated
from the text “Financial Information Technology”.
i. For assistance:
- Should you require assistance in
“corporatising” any of your documents, or should you have any
queries, feel free to contact Ryan
Ducie (Ext. 102).
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